Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

• A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. 
• Agencies can be as involved as the client would like. For some clients, we can handle all digital projects but for others we only provide ideas and recommendations through consulting. 
• Our goal is to be an extension of the clients, supporting internal marketing teams with specialized digital services.

• B2B stands for Business-to-Business. 
• This type of marketing refers to businesses who sell products or services to other businesses. 
• For example, we work with other businesses to produce effective digital marketing campaigns. 
• B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. 
• While all elements of digital marketing can apply to both B2B and 

There are a variety of tactics which make up digital marketing. We apply:

• Search Engine Optimization (SEO)
• Web Design
• Website Remarketing 
• Google My Business
• Local Map Listing
• Content Strategy
• Email Marketing
• Social Media Management
• Market Research

• Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. 
• Digital marketing will help you reach your target audience online and drive valuable conversions. 
• Digital marketing is so versatile, it can be tailored to suit just about any brand!

• The underlying goal of digital marketing is to bring more qualified users to your website. 
• Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
• An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.
• There are also a number of benefits to digital marketing over traditional marketing. 
• Digital marketing is flexible. 
• With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

• Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. 
• If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. 
• When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

• Digital marketing platforms are other websites or software used to execute digital strategies. 
• Facebook, Twitter and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.

• This depends on your goals, but there are a few digital marketing tools which are relevant for every business: Google Analytics and Google Search Console.
• Google Analytics is a website analytics platform that allows for robust reporting and tracking. 
• Even if you just want to know how many people are visiting your website each month, and which pages they look at, we recommend getting GA set up!

While Google does not allow you to collect personally identifiable information, you can learn a lot about your online audience using Google Analytics. You’ll have access to extensive aggregate data about your visitors, including:

• Age
• Gender
• Location
• Language
• New or returning visitor
• Device used
• Channels and sources they came from
• And more!

• PPC stands for pay-per-click. 
• Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. 
• Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.

• Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. 
• Done well, the practice increases the quantity and quality of your traffic.

• The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

• Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. 
• It helps businesses promote products and services to local customers when they need them. 

• Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. 
• SEO professionals consider keywords and the topics they suggest when optimizing content for search.

• This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. 
• Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. 
• The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.